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There are many ways to say "I love you" -- and Valentine's Day is the day to say each and every one of them to your child! Whether its reading a book, buying a special toy, or playing a game together, spending time with your kids is the best way to let them know you care.
Tell your friends or classmates, "You are TOP of the list!" with these cute and cuddly DIY Top Hat Valentines.
Ask any child -- snow days are made for playing. Ask any parent and they'll tell you they hope school is back in session tomorrow. So, we went to the experts at your neighborhood toy stores for a little advice.
Oh, the weather outside is frightful. And schools are closed, how delightful.  Frosty weather is the perfect time to kick indoor play up a notch!
We all know that play is important for kids... But have you ever wondered if play is good for adults?
Welcome to Your Neighborhood Toy Store, a website for parents interested in learning more about the best children's toys on the market and where to find them. Discover the woohoo factor of shopping – and playing – right in your local neighborhood.
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Approach KEVA from a whole new angle! This inventive game from Mindware has parents and toy-store owners cheering -- and it nabbed an ASTRA Best Toys for Kids award in the Learning Play category!

Calendar of events
Free Hand Art Playday
Sarasota, FL
Chicago, IL
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Blüm™ ('bloom') was founded as a high-quality gum eraser manufacturer in 1936. To this day, they remain a family-focused company even though their line has expanded to include an array of creativity supplies!

Online Media Kit

The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.