Store locator
Subscribe to our newsletter

Gift-shoppers searching for quality and value this holiday season will not have to look far--they can find the best toys for kids right around the corner at their neighborhood toy store. The American Specialty Toy Retailing Association (ASTRA) is excited to share our 2015 Best Toys for Kids Award Winners!

Drawing upon their expertise, experience, and commitment to fulfilling play, ASTRA retail members hand-picked the most engaging, unique, open-ended, fun, and safe toys for your children. The 2015 Best Toys for Kids list features toys that deliver exceptional value and expand a child's imagination, toys that invite discovery and exploration, toys that get kids moving, toys that build creativity, toys that fascinate babies, and even toys that delight hard-to-shop-for pre-teens.

With their understanding of how kids play, specialty toy retailers can guide shoppers in their quest for the perfect gift. Visit your neighborhood toy store to purchase the Best Toys for Kids Award Winners and get expert advice on the best gifts for the children in your life.

Active Play

The Swurfer
By The Rob Company

The Swurfer reinvents the American backyard swing by giving it more power, more moves, and more fun. Great for a little one looking for a calm swing. Great for a bigger one looking for excitement. It’s not swinging, it’s Swurfing.

Choose Your Own Category

Mixed by Me Thinking Putty Kit
By Crazy Aaron's Puttyworld

This time it’s personal. Create your own custom Thinking Putty colors with this brand-new kit from Crazy Aaron’s Puttyworld. With five tins of clear putty, three concentrated color putties, three special effect putties, and an instructional mat, it includes everything you’ll need to make cool Thinking Putty colors that are all your own! Mix up your favorites then use the included colored pencils to decorate the tins to match. When the mixing is done, the fun’s just begun! Your Thinking Putty will never dry out so you can play with your new toy forever.


Classic Play 0-7 Years

Pretend and Play Teaching Cash Register
By Learning Resources

Playing store comes to life with this talking, interactive cash register that rewards transactions with lights, sounds, and voice messages. Holds actual-sized money and includes a built-in scanner, scale, coin slot, and volume control. Engaging play helps kids practice basic math skills including addition, subtraction, and bill recognition. The automatic shut-off saves batteries and reminds kids to “Come and play again!” Requires 3 C batteries, not included. Ages 3+


Classic Play 8+ Years

Fashion Plates Deluxe Kit

The classic mix and match fashion drawing set is back and better than ever! The new Fashion Plates™ design set makes it easy and fun for aspiring designers to create their own fabulous fashion designs. Create one-of-a-kind looks by combining the different rubbing plates together into the new Fashion Plates™ tablet. With just a few passes of the rubbing tool, your design transfers to your sketch paper. Adding colors and detail to your new look is a snap with the included artists pencils and the fashion textures built into the back of each Fashion Plate. The stylish portfolio case neatly stores your tablet, plates and tools making it easy to take your designs and fashions on the go!


 Mini Ogodisk
By OgoSport, LLC

Mini Ogodisk is a multi-functional hand trampoline for balls. A floatable, portable, durable and flexible game that promotes active play by bouncing balls up to 150 feet off mini trampolines. The ogodisk also works as a flying disk!


Constructive Play

Modarri Surf & Turf Combo
By Modarri/Thoughtfull Toys, Inc.

Meet our new Beach Cruzer and Camo Car. Each modular car has interchangeable parts, real suspension and steering. You can literally feel the road.


Creative Arts Play

3D PlushCraft® Puppy
By The Orb Factory

It’s im-paw-sible not to love this 3D Plushcraft® Puppy. Use the stylus to punch fabric pieces. Match the colors to create an adorable plushy pal. This the next generation of PlushCraft®, new design and still mess-free, totally intuitive and has perfect results every time.





Craft-tastic Yarn Tree Kit
By Ann Williams Group

Wrap it. Display it. Love it. One of the cutest crafts yet. Perfect for hanging jewelry or just set it out as a decorative accent piece. Take the 18” tall wire tree, wrap it with yarn, then bend it into the shape you want. Kit includes a wide assortment of colorful yarn. When you’re finished, you’ve got the perfect place to display your jewelry. Don’t feel like dressing it up with jewelry? Set it out by itself on any table, dresser or desk.


Early Play

By Fat Brain Toy Co.

Push it, pull it, roll it, GO! Have you ever tried playing pool with a child and all they wanted to do was push the pool balls around inside the rack? Well, we've taken that concept, stacked it up tall, and completely redesigned it with a modern style and brilliant colors kids will love. Grab the ten multi-colored spheres and easily stack them inside the special Rolligo rack. Give it a little push, and - VROOOM!! - Little minds light up with delight as the vibrant colors spin in all directions! Push it forward, back, sideways, and all around any which way you want. - The stunning display of twisting, turning colors keeps little ones enthralled for hours! Meanwhile, gross motor, fine motor, and imaginative play skills all grow and accelerate continuously. Surprisingly simple yet endlessly entertaining, Rolligo is a sensory adventure kids won't want to miss. Rolligo Colorful spheres stacked in a rack that spin in all directions Encourages fine motor skills, gross motor skills, sensory exploration Little minds are enthralled by the spinning and twisting of vibrant colors Spheres fit perfectly, don't fall out when rolling Slide Rolligo along any flat surface to see spheres spin Spheres colored teal/lime and pink/orange Includes Rolligo rack, 10 colorful spheres High quality materials for lasting enjoyment Ages 12 months+


Game Play 3-5 Years

Super Genius - First Words
By Blue Orange Games

This reading matching game focuses on closed syllable and short vowel words and helps prepare early readers for more complicated language skills to come. There is always a match between any two cards. Find the pair between a word and its image, two images or two words. Developed hand-in-hand with learning professionals, this Super Genius game was specifically created with early learners in mind.


Three Little Piggies
By Smart Toys & Games

Inspired by the beloved children’s story, young players ages 3-6 fit large pieces on the Three Little Piggies game board so that the piggies are either playing outside, or hiding in their houses when the wolf shows up. Endless fun can be had with 48 challenges, while the manipulatives allow young children to play with the game pieces even when not playing the game. For more information, please visit

SG 019US

Game Play 6+ Years

Laser Maze Jr.
By ThinkFun

Science Logic Maze For Juniors! Your Mission: Get the laser beam to the rockets so they can safely return to earth! You’ll need to use science and logic to reflect the laser beam to the rockets. Carefully place the satellite mirrors to guide your path, but watch out for space rocks that might get in your way. It’s one tricky job for any scientist, but with a little brain power you’ll be sure to ignite the rockets and your mind. One mission completed and 39 more to go!



Bugs in the Kitchen
By Ravensburger

Ugh! There’s a bug loose in the kitchen and you’ve got to get it out! Roll the die and pivot corresponding pieces on this 3-D maze board to trap the creepy crawly Hexbug® nano® before your opponent does. Get the bug first and you win; leave it loose and go buggy in this fast-action game of extermination! How to Play: 1. Players take turns rolling the die and quickly moving corresponding utensils on the board to redirect the Hexbug® nano® toward their traps. 2. Play continues until one player has trapped the bug. 3. The first player to trap the bug 5 times wins the game!


Game Play 8+ Years

Bellz Magnetic Game
By Wiggles 3D

The Bellz magnet game is deceptively simple and yet supremely challenging at the same time. Just open the travel pouch and you’re ready to play! The pouch opens to become the game arena. Inside there are 40 custom bells in 4 colors and 3 different sizes. Players use the dual-powered magnet wand to pick up bells of only one color. Use either end of the wand and make a string of bells off the end or create a cluster — just don’t pick up bells of any other color or the turn is over. Each player must decide how far to push their luck on every turn. The first player to collect all 10 bells of one color wins!


Pretend - Doll Play

Mon Premier Bebe Calin Ballerina
By Corolle Dolls

Mon Premier Bébé Calin Ballerina is the ideal first baby doll for the littlest mommies ages 18 months and up. The adorable 12-inch baby doll is just the right size to cradle in a young child's arms. She has a cuddly soft beanbag body, so she can be posed like a real baby, and supple vinyl skin that is delicately scented with vanilla. Dressed in a lovely pink tutu and ballet slippers, Bebe Calin Ballerina is ready to pirouette into little girl's hearts! Calin baby dolls can wear any fashion from the Mon Premier Corolle collection.


Pretend - Fantasy Play

Folkmanis® Winged Dragon Puppet
By Folkmanis, Inc.

Fantasy play just got more entertaining with the Folkmanis® WINGED DRAGON puppet. Fierce and bold, this green flying reptile is a handful of fun. Create your own fairytale animating the mouth and wings of this magical beast.


Pretend - Role Play

Kidoozie Pop-Up Theater Tent
By International Playthings

Easy to assemble theater tent has enough room for two or more little performers. Use puppets, dolls or do a stand-up routine! Made of a sturdy material to withstand heavy play. Carry case included. Puppets not included.


Scientific Play

Snap Circuits Arcade

SNAP CIRCUITS ARCADE offers concrete, infinite STEM concepts with fun learning activities and creativity Snap Circuits uses building pieces with snaps to assemble different electronic circuits on a simple “rows-and-columns” base gird that functions like the printed circuit board found in most electronic products. Each component is easily identifiable by a different color and functional purpose. ARCADE includes over 200 projects, utilizing 30 components including an internal Microcontroller pre-programmed with many fun to play interactive games, a programmable word fan, a tri-color light orb and a dual LED display. Learn the basics of electricity, engineering and circuitry with full color, curriculum-rich, easy-to-follow instructions. •Age Grade: 8+ •Item #: SCA-200 •Anticipated retail: $64.99 •Availability Date: September2015 Another great addition to the award winning Snap Circuits product line, fully compatible with all proceeding kits.


Online Media Kit

The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.