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Acting out favorite stories is a great way for children to stretch their imaginations, build self-confidence, and enjoy hands-on creative play with their friends and family.  
Summer is finally coming and consumers will be looking for new products on the shelves while kids will be searching for new play experiences. This pack of new summer toys has lots of play potential that kids with special needs will benefit from. Here are a few that are sure to please!
I love toy and game inventors, but am passionate about kid inventors. They are INCREDIBLE!
Ever wondered how great toys are made? Who comes up with such creative ideas? We sat down with Joe Rooper of Hog Wild Toys to talk about how they come up with their outside-of-the-box toy products.
This month, we challenged play expert Jennifer Cooper to get creative. The cardboard box may be the world’s most fascinating toy.    
Welcome to Your Neighborhood Toy Store, a website for parents interested in learning more about the best children's toys on the market and where to find them. Discover the woohoo factor of shopping – and playing – right in your local neighborhood.
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Designed for little fingers, Shoenhut toys make concert-quality sound. We caught up with them to learn more about their company philosophies, why they believe music education is important for all kids and what tunes keep them grooving all work day long.
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Screen Free Week
Chicago, IL
Chicago, IL
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Creative and imaginative, Pebble is a line of knit toys for babies and children. But their manufacturing story goes beyond creating a beautiful plaything: it’s about building and sustaining a community of women entrepreneurs. We interviewed Austin Miller of Kahiniwalla, a U.S. distributor, to learn how they work with Pebble to bring this incredible line of toys - and story - to the United States.

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The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.