Store locator
Play Creatively
by innovativeKids, Inc.   |   April 2   |   0 Comments

Acting out favorite stories is a great way for children to stretch their imaginations, build self-confidence, and enjoy hands-on creative play with their friends and family.

by Jennifer Cooper   |   March 3   |   0 Comments
This month, we challenged play expert Jennifer Cooper to get creative. The cardboard box may be the world’s most fascinating toy. Imaginative possibilities are endless. One minute it’s a plane, the next it’s a telephone booth, and the following it’s a table set for tea.

by American Specialty Toy Retailing Association   |   February 14   |   0 Comments
If your kiddo is daydreaming about warm summer nights, the wafting smell of cotton candy mixed with funnel cakes, and the rolling waves of the ferris wheel, they may just need a play date intervention! Check out our fun ideas for how to host your own carnival play date (indoors, of course!). It might give them enough of a fix to tide them over until spring!


by Erin Blanton, Pufferbellies   |   February 3   |   1 Comment

We were originally inspired to make Soap Monsters by one of our favorite science books: Super Science Lab by Richard Hammond. Kids of all ages love this project, plus it’s inexpensive and a great way to use up leftover odds and ends in your craft cabinet.


< Previous 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10  Next >

Online Media Kit

The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.