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by American Specialty Toy Retailing Association   |   January 26   |   0 Comments
There are many ways to say "I love you" -- and Valentine's Day is the day to say each and every one of them to your child! Whether its reading a book, buying a special toy, or playing a game together, spending time with your kids is the best way to let them know you care.

Here are some ideas for making the day extra love-filled!

by American Specialty Toy Retailing Association   |   January 20   |   0 Comments
Ask any child -- snow days are made for playing. Ask any parent and they'll tell you they hope school is back in session tomorrow. Bundles of scarves, hats, mittens, and coats aside, what can your child bring outside to make the most of a snow day?

So we went to the experts at your neighborhood toy stores for a little advice.

by American Specialty Toy Retailing Association   |   December 23   |   0 Comments
 You've gotten through the excitement of the holidays - - and then it sets in. The moment every parent dreads over winter break. The big "B" word....

"Mom, I'm BORED."

It can be tough for kids (and parents) to get through with the ever present threat of boredom on the brain. But lucky for your neighborhood toy stores are always ready to keep it fun!

by American Specialty Toy Retailing Association   |   December 8   |   0 Comments
Looking for a sure way to WOW them gift this holiday season? Check out the 2014 winners of ASTRA's Best Toys for Kids. Selected by neighborhood toy store owners, these expert picks will definitely make your kids squeal 'woohoo!'

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Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.