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by The American Specialty Toy Retailing Association   |   July 21   |   0 Comments
Hello, 80's flashback! Yes, the toy that YOU loved as a kiddo is once again a fan-favorite among independent toy store owners. Simon, the popular classic memory game has a sleek new look and nabbed the ASTRA Best Toys for Kids award in the Classic Play, Ages 8+ category.


Updated with a new LCD counter that keeps track of the high score, this new toy features classic Simon's three original games: Simon Says, Player Adds, and Choose Your Color.  Measures 9" by 9" and 3 AA batteries are included.


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by The American Specialty Toy Retailing Association   |   July 14   |   0 Comments
The Mini Micro by Micro Kickboard is a fan-favorite among Independent Toy Store owners when it comes to quality scooters -- it nabbed the 2014 ASTRA Best Toys for Kids Award in the Classic Play, Ages 0-7 category!

by The American Specialty Toy Retailing Association   |   July 11   |   0 Comments

Blüm™ (‘bloom’) was founded as a high-quality gum eraser manufacturer in 1936. To this day, they remain a family-focused company even though their line has expanded to include an array of creativity supplies!


by The American Specialty Toy Retailing Association   |   July 7   |   0 Comments
It's just about that time during summer vacation... the half way point. Schools been out for a few weeks, the homework ritual has been suspended and you just may see your kiddos start to slide on their academics. Our friends at Magic Box Toys in New Orleans call it the summer sludge (because you're stuck in the mud, spinning your tires, and need help!).

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Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.