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by American Specialty Toy Retailing Association   |   December 8   |   0 Comments
Looking for a sure way to WOW them gift this holiday season? Check out the 2014 winners of ASTRA's Best Toys for Kids. Selected by neighborhood toy store owners, these expert picks will definitely make your kids squeal 'woohoo!'


by The American Specialty Toy Retailing Association   |   October 27   |   0 Comments
Approach KEVA from a whole new angle! This inventive game from Mindware has parents and toy-store owners cheering -- and it nabbed an ASTRA Best Toys for Kids award in the Learning Play category!

by The American Specialty Toy Retailing Association   |   October 13   |   0 Comments
Which happened first, the Salem Witch Trials or the foundation of Harvard College? Was Watergate before Woodstock?  Sure, it’s easy to know whether the discovery of America came before the Deepwater Horizon oil spill, but how well can you remember everything that happened in between?


by The American Specialty Toy Retailing Assocaition   |   October 6   |   0 Comments
Visual perception and reasoning skills are put to the test in a gravity powered logic maze!  Captivating kids and adults ages 8 and older, ThinkFun's marble run for braniacs will keep players entertained and learning for hours. Parents and Neighborhood Toy Store Owners love it so much that it nabbed an award for ASTRA's Best Toys for Kids in game play.

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The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.