Store locator
Play Safely
by The American Specialty Toy Retailing Association   |   October 8   |   0 Comments
According to the National Fire Prevention Association, U.S. firefighters responded to 370,000 home structure fires in 2011. These fires caused more than 13,000 injuries and 2,500 civilian deaths.

Making sure your family -- especially your children child -- know about fire safety is critical in an emergency situation.


by Nastional Sporting Goods / YBike   |   May 13   |   0 Comments
Bike riding is a great way to get the kids outside and moving. But it's important to teach kids that bikes are more than just toys -- they are also vehicles. Whether your child is just learning to ride or is a pint-sized pro, these tips will help keep your child moving safely.

by The American Specialty Toy Retailing Association   |   September 24   |   0 Comments
Nothing says childhood (or toddlerhood!) like getting messy with paint. Exposing your child to a variety of art materials and supplies not only helps foster their love of the arts and creativity, it helps them express themselves and make sense of the world around them.

by The American Specialty Toy Retailing Association   |   September 12   |   0 Comments
As a parent, your child’s safety is a paramount concern.

With so many toy options out there, selecting the perfect one for your kiddo can be a daunting task. In addition to considering your child’s age, abilities and interests, you also want your child to be able to play safely.

Keep these tips in mind next time you’re at the store:



Online Media Kit

The Woohoo! Factor, powered by ASTRA, works closely with bloggers and media outlets to announce play and toy industry information. Visit our online media kit to learn more about The Woohoo! Factor and to download related materials.

Toy Buying Guide

Looking for the right toy for that special child in your life? Looking for a toy for a specific age group? We've created a guide grounded in child development research to help.